Public relations preparedness: Strategic communications are crucial

July 24, 2017

Read Jennifer's article on District Administration about how to improve your public relations response in a time of crisis.

Excerpt:

Positive public relations experiences are critical to our survival as public entities and, unfortunately for many school leaders, we face an uphill climb. According to a June 2016 Gallup poll, only 30 percent of Americans feel “a great deal” or “quite a lot” of confidence in public schools, down from an equally disheartening 36 percent when the survey was administered a decade earlier.

In addition to the fact that leaders must proactively and intentionally improve day-to-day communications and community outreach, it is imperative to develop a clear public relations plan that will work during a controversy, such as when a budget cut looms or a bullying incident makes the news.

Read Full Article

Jennifer Abrams

About Jennifer Abrams

Jennifer has been recognized as one of "21 Women All K-12 Educators Need to Know" by Education Week's 'Finding Common Ground' blog. She considers herself a "voice coach," helping others learn how to best use their voices – be it collaborating on a team, facilitating a group, coaching a colleague, supervising an employee and being an all around better human being in all types of interactions.

Work with Jennifer

    Name*

    Email Address*

    School / Organization

    Questions/Comments

    Praise for Jennifer

    “A MASSIVE thank you for working with us, it has been an absolute pleasure with every single person complimenting your work over the sessions we had together. I too have found it highly beneficial to have someone to work alongside as we create not only a new leadership framework but also new partnerships across the school.”

    Aidan Stallwood, Deputy Head of British Primary Section, Taipei European School