Public relations preparedness: Strategic communications are crucial

July 24, 2017

Read Jennifer's article on District Administration about how to improve your public relations response in a time of crisis.

Excerpt:

Positive public relations experiences are critical to our survival as public entities and, unfortunately for many school leaders, we face an uphill climb. According to a June 2016 Gallup poll, only 30 percent of Americans feel “a great deal” or “quite a lot” of confidence in public schools, down from an equally disheartening 36 percent when the survey was administered a decade earlier.

In addition to the fact that leaders must proactively and intentionally improve day-to-day communications and community outreach, it is imperative to develop a clear public relations plan that will work during a controversy, such as when a budget cut looms or a bullying incident makes the news.

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Jennifer Abrams

About Jennifer Abrams

Jennifer has been recognized as one of "21 Women All K-12 Educators Need to Know" by Education Week's 'Finding Common Ground' blog. She considers herself a "voice coach," helping others learn how to best use their voices – be it collaborating on a team, facilitating a group, coaching a colleague, supervising an employee and being an all around better human being in all types of interactions.

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    Praise for Jennifer

    “A thousand things are unspoken, implicit, buried in our educational lives. The invisibility of issues enforces the ineffective status quo. Change–personal, educational, institutional–requires that we speak OUT LOUD about what we know and believe. Jennifer Abrams brings decades of experience and years of training across the world to this usually overlooked essential act of finding our effective voice about what matters around learning.”

    Eric Booth, renowned art educator and author of Tending the Perennials: The Art and Spirit of a Personal Religion and The Everyday Work of Art: Awakening the Extraordinary in Your Daily Life