Public relations preparedness: Strategic communications are crucial
July 24, 2017
Read Jennifer's article on District Administration about how to improve your public relations response in a time of crisis.
Positive public relations experiences are critical to our survival as public entities and, unfortunately for many school leaders, we face an uphill climb. According to a June 2016 Gallup poll, only 30 percent of Americans feel “a great deal” or “quite a lot” of confidence in public schools, down from an equally disheartening 36 percent when the survey was administered a decade earlier.
In addition to the fact that leaders must proactively and intentionally improve day-to-day communications and community outreach, it is imperative to develop a clear public relations plan that will work during a controversy, such as when a budget cut looms or a bullying incident makes the news.
About Jennifer Abrams
Jennifer has been recognized as one of "21 Women All K-12 Educators Need to Know" by Education Week's 'Finding Common Ground' blog. She considers herself a "voice coach," helping others learn how to best use their voices – be it collaborating on a team, facilitating a group, coaching a colleague, supervising an employee and being an all around better human being in all types of interactions.
Work with Jennifer
Praise for Jennifer
“I hope you are well. I approached you right after your morning session on hard conversations to thank you for the amazing workshop. I shared that I am tough to impress. Equally, important, I never smile. Nonetheless, your approach elicited a genuine excitement and passion for the work.”