Public relations preparedness: Strategic communications are crucial
July 24, 2017
Read Jennifer's article on District Administration about how to improve your public relations response in a time of crisis.
Excerpt:
Positive public relations experiences are critical to our survival as public entities and, unfortunately for many school leaders, we face an uphill climb. According to a June 2016 Gallup poll, only 30 percent of Americans feel “a great deal” or “quite a lot” of confidence in public schools, down from an equally disheartening 36 percent when the survey was administered a decade earlier.
In addition to the fact that leaders must proactively and intentionally improve day-to-day communications and community outreach, it is imperative to develop a clear public relations plan that will work during a controversy, such as when a budget cut looms or a bullying incident makes the news.
About Jennifer Abrams
Jennifer has been recognized as one of "21 Women All K-12 Educators Need to Know" by Education Week's 'Finding Common Ground' blog. She considers herself a "voice coach," helping others learn how to best use their voices – be it collaborating on a team, facilitating a group, coaching a colleague, supervising an employee and being an all around better human being in all types of interactions.
Work with Jennifer
Praise for Jennifer
“Jennifer is one of the most actively engaged thought partners we have ever had the pleasure to work with: she asked all the right questions before and during the visit to tailor her work to our school context. During her three days on site, she skillfully guided our middle and senior leadership through structures for having hard conversations with an engaging presence that made time fly. We have already been well-equipped to use Jennifer’s practical strategies until she returns in the spring to continue the work.”
