Creating Communication Plans That Stick
February 28, 2022
As a contributing writer for the ASCD Jennifer writes about key questions school leaders should ask themselves when rolling out a new school or district initiative.
Excerpt:
Educators and administrators are in the people business, and emotions are part of our work. As a communications consultant who focuses on adult-to-adult communication in schools, I have a daily front row seat to view this important and sensitive work. When rollouts and implementation of new initiatives happen at a school site, I work with leaders and educators to stay clearheaded and focused. School leaders know that with change comes anxiety, uncertainty, and often a lot of emotion. Things are shifting under everyone’s feet. Leaders have strategies to think through communication plans around change and know at the same time they need to maintain relationships and morale. For leaders, having a set of questions to ask themselves as they plan for and communicate about an initiative is a good frame from which to start.
About Jennifer Abrams
Jennifer has been recognized as one of "21 Women All K-12 Educators Need to Know" by Education Week's 'Finding Common Ground' blog. She considers herself a "voice coach," helping others learn how to best use their voices – be it collaborating on a team, facilitating a group, coaching a colleague, supervising an employee and being an all around better human being in all types of interactions.
Work with Jennifer
Praise for Jennifer
“Jennifer is one of the most actively engaged thought partners we have ever had the pleasure to work with: she asked all the right questions before and during the visit to tailor her work to our school context. During her three days on site, she skillfully guided our middle and senior leadership through structures for having hard conversations with an engaging presence that made time fly. We have already been well-equipped to use Jennifer’s practical strategies until she returns in the spring to continue the work.”
