Creating Communication Plans That Stick

February 28, 2022

As a contributing writer for the ASCD Jennifer writes about key questions school leaders should ask themselves when rolling out a new school or district initiative.

Excerpt:

Educators and administrators are in the people business, and emotions are part of our work. As a communications consultant who focuses on adult-to-adult communication in schools, I have a daily front row seat to view this important and sensitive work. When rollouts and implementation of new initiatives happen at a school site, I work with leaders and educators to stay clearheaded and focused. School leaders know that with change comes anxiety, uncertainty, and often a lot of emotion. Things are shifting under everyone’s feet. Leaders have strategies to think through communication plans around change and know at the same time they need to maintain relationships and morale. For leaders, having a set of questions to ask themselves as they plan for and communicate about an initiative is a good frame from which to start.

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Jennifer Abrams

About Jennifer Abrams

Jennifer has been recognized as one of "21 Women All K-12 Educators Need to Know" by Education Week's 'Finding Common Ground' blog. She considers herself a "voice coach," helping others learn how to best use their voices – be it collaborating on a team, facilitating a group, coaching a colleague, supervising an employee and being an all around better human being in all types of interactions.

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    Praise for Jennifer

    “A MASSIVE thank you for working with us, it has been an absolute pleasure with every single person complimenting your work over the sessions we had together. I too have found it highly beneficial to have someone to work alongside as we create not only a new leadership framework but also new partnerships across the school.”

    Aidan Stallwood, Deputy Head of British Primary Section, Taipei European School