Creating Communication Plans That Stick
February 28, 2022
As a contributing writer for the ASCD Jennifer writes about key questions school leaders should ask themselves when rolling out a new school or district initiative.
Educators and administrators are in the people business, and emotions are part of our work. As a communications consultant who focuses on adult-to-adult communication in schools, I have a daily front row seat to view this important and sensitive work. When rollouts and implementation of new initiatives happen at a school site, I work with leaders and educators to stay clearheaded and focused. School leaders know that with change comes anxiety, uncertainty, and often a lot of emotion. Things are shifting under everyone’s feet. Leaders have strategies to think through communication plans around change and know at the same time they need to maintain relationships and morale. For leaders, having a set of questions to ask themselves as they plan for and communicate about an initiative is a good frame from which to start.
About Jennifer Abrams
Jennifer has been recognized as one of "21 Women All K-12 Educators Need to Know" by Education Week's 'Finding Common Ground' blog. She considers herself a "voice coach," helping others learn how to best use their voices – be it collaborating on a team, facilitating a group, coaching a colleague, supervising an employee and being an all around better human being in all types of interactions.
Work with Jennifer
Praise for Jennifer
“Jennifer was one of the most engaging and dynamic speakers our conference has had, according to the attendees themselves. She received so many positive comments and her expertise is so well articulated and relevant, that we have subsequently invited her back to present and will continue to look for other ways to involve her. When other speakers are referencing her talk and content, the positive impression and impact she’s made is clear.”