Creating Communication Plans That Stick
February 28, 2022
As a contributing writer for the ASCD Jennifer writes about key questions school leaders should ask themselves when rolling out a new school or district initiative.
Educators and administrators are in the people business, and emotions are part of our work. As a communications consultant who focuses on adult-to-adult communication in schools, I have a daily front row seat to view this important and sensitive work. When rollouts and implementation of new initiatives happen at a school site, I work with leaders and educators to stay clearheaded and focused. School leaders know that with change comes anxiety, uncertainty, and often a lot of emotion. Things are shifting under everyone’s feet. Leaders have strategies to think through communication plans around change and know at the same time they need to maintain relationships and morale. For leaders, having a set of questions to ask themselves as they plan for and communicate about an initiative is a good frame from which to start.
About Jennifer Abrams
Jennifer has been recognized as one of "21 Women All K-12 Educators Need to Know" by Education Week's 'Finding Common Ground' blog. She considers herself a "voice coach," helping others learn how to best use their voices – be it collaborating on a team, facilitating a group, coaching a colleague, supervising an employee and being an all around better human being in all types of interactions.
Work with Jennifer
Praise for Jennifer
“In today’s digital world, it is even more important to understand the multi-generational workforce, as well as the complications of having hard conversations. Jennifer’s mind-shifting workshops pull you in. You become self-aware, socially aware, and, most importantly, you are given specific skills and strategies to utilize that empower you to be an advocate for change.”