Public relations preparedness: Strategic communications are crucial
July 24, 2017
Read Jennifer's article on District Administration about how to improve your public relations response in a time of crisis.
Excerpt:
Positive public relations experiences are critical to our survival as public entities and, unfortunately for many school leaders, we face an uphill climb. According to a June 2016 Gallup poll, only 30 percent of Americans feel “a great deal” or “quite a lot” of confidence in public schools, down from an equally disheartening 36 percent when the survey was administered a decade earlier.
In addition to the fact that leaders must proactively and intentionally improve day-to-day communications and community outreach, it is imperative to develop a clear public relations plan that will work during a controversy, such as when a budget cut looms or a bullying incident makes the news.
About Jennifer Abrams
Jennifer has been recognized as one of "21 Women All K-12 Educators Need to Know" by Education Week's 'Finding Common Ground' blog. She considers herself a "voice coach," helping others learn how to best use their voices – be it collaborating on a team, facilitating a group, coaching a colleague, supervising an employee and being an all around better human being in all types of interactions.
Work with Jennifer
Praise for Jennifer
“I recently participated in an enlightening online workshop titled ‘Having Hard Conversations’ facilitated by Jennifer Abrams. This virtual workshop brought together participants from diverse backgrounds, fostering a sense of unity and shared learning. Despite the physical distance, Jennifer created an immersive and thought-provoking experience. Through interactive exercises and discussions, we explored practical strategies for navigating difficult conversations. Active listening, empathy, and building trust were emphasized as crucial elements. The online format seamlessly integrated multimedia resources, enhancing our learning experience. Engaging in discussions and collaborating with fellow participants added a valuable dimension to the workshop. Jennifer’s expertise and the virtual platform allowed us to address the specific challenges we face within our contexts effectively. Participating in Jennifer Abrams’ online workshop was transformative. I am grateful for the insights gained and look forward to applying them in my interactions. Thank you, Jennifer Abrams for facilitating meaningful conversations, even in the online realm.”
