Public relations preparedness: Strategic communications are crucial

July 24, 2017

Read Jennifer's article on District Administration about how to improve your public relations response in a time of crisis.

Excerpt:

Positive public relations experiences are critical to our survival as public entities and, unfortunately for many school leaders, we face an uphill climb. According to a June 2016 Gallup poll, only 30 percent of Americans feel “a great deal” or “quite a lot” of confidence in public schools, down from an equally disheartening 36 percent when the survey was administered a decade earlier.

In addition to the fact that leaders must proactively and intentionally improve day-to-day communications and community outreach, it is imperative to develop a clear public relations plan that will work during a controversy, such as when a budget cut looms or a bullying incident makes the news.

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About Jennifer Abrams

Jennifer Abrams

Jennifer Abrams considers herself a "voice coach," helping others learn how to best use their voices – be it collaborating on a team, presenting in front of an audience, coaching a colleague and supervising an employee. Jennifer holds a Master's degree in Education from Stanford University and a Bachelor's degree in English from Tufts University. She lives in Palo Alto, California. Jennifer's publications include Having Hard Conversations, The Multigenerational Workplace: Communicating, Collaborating & Creating Community and Hard Conversations Unpacked – the Whos, the Whens and the What Ifs. She has also created a Corwin Press e-course by the same name.

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Praise for Jennifer

“I hope you are well. I approached you right after your morning session on hard conversations to thank you for the amazing workshop. I shared that I am tough to impress. Equally, important, I never smile. Nonetheless, your approach elicited a genuine excitement and passion for the work.”

John Wilson, Curriculum Director
Atlanta Jewish Academy, Atlanta, GA